Wednesday, October 27, 2004

pubsub and business

bob wyman posts about a pretty convincing business use of pubsub:

As the details of EMC's purchase of Dantz were being finalized, the PR teams for both companies were hoping to keep the secret until the moment they had decided to make public announcements. Unfortunately, their plans were leaked in an untimely slashdot article. This premature disclosure could have made a real mess of their PR plan if it weren't for the fact that Guillaume du Gardier, a member of the public relations team in France, was a blogger and had a PubSub subscription to mentions of EMC and Dantz. Because of his subscription, Guillaume -- not a regular reader of slashdot -- was the first on the EMC/Dantz team to discover the leak when he got the alert from PubSub... Once notified of the leak, the team was able to move quickly to regain control of the situation. Guillaume concludes on his blog that "PR Pro can't ignore blogging" I think he's probably also become a dedicated user of PubSub...


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