Tuesday, September 20, 2005

effective marketing

i was reading up on marmite (which i have become addicted to down here) and came across this fantastic piece of marketing lore:

A 2004 UK TV advert, which parodied the 1958 Steve McQueen film The Blob, substituting Marmite for the original alien space menace, and including frightening scenes of fleeing people, was dropped after being screened on children's television: concerned parents reported that the advert had traumatised their children into having nightmares and vowing never to watch TV again.


this was also pretty good:

"The first thing he had done after arriving home was to eat some Marmite on toast. 'It was pretty good. It's just one of those things - you get out of the country and it's all you can think about.' "

From an interview with Paul Ridout, a British backpacker kidnapped in India by Kashmiri separatists. The Guardian, 1994.


all the best,
an increasingly-expatriated jhc.

3 Comments:

At 12:12 AM, Blogger Dr. Frederick Douglass Crunk, MD said...

One of my oldest friends, who's American but did a 6 month stint in England back in college, says that marmite tastes rougly as if someone took soy sauce, subtracted all of its good taste, added more salt, and then shat in it, mixed it vigorously, dried it out. Delicious! Especially on toast!

 
At 11:23 AM, Blogger Jesus Henry Christos said...

that's...fairly accurate.

 
At 5:00 PM, Anonymous santosh said...

i like the end of the article:

In one television advert, some young foxtrel drags an unsuspecting gentleman back to her pad. While the young fellow awaits her, the femme fatale guzzles a round of Marmite on toast. Needless to say, he is not overly impressed by her Marmite breath. "Snogging someone after they've eaten Marmite," says my gentleman friend (and frankly, he should know), "is like licking paint." Imbecile.

 

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