crossing the rubicon

or as it now known, crossing the TacoBellSeagramsWalMart river:

For the first half of May, the small, rural community of Richland will be called "Mojito" . . . The Buena Vista Township Committee voted 5-0 on April 26 to authorize the new name after the rum maker Bacardi offered to give the township $5,000 for recreation projects such as new playground equipment in public parks.

so....for $120k per year, i can fucking rename a town. a fucking town.

it costs more to get naming rights for a minor league ball park.

science.