Saturday, September 25, 2004

incidentally, i get my news from univision's continuing coverage of vida guerra's ass

via waxy's quicklinks,

fresh on the heels of idiot #1's interview of jon stewart comes this annenberg study on the political knowledge of late-night comedy show viewers (pdf of annenberg's press release).

from the business journal article:
...when looking at young people who watch The Daily Show, we find they score higher on campaign knowledge than young people who do not watch the show, even when education, following politics, party identification, gender, viewing network news, reading the newspaper, watching cable news and getting campaign information on-line are taken into account.
In fact, Daily Show viewers have higher campaign knowledge than national news viewers and newspaper readers -- even when education, party identification, following politics, watching cable news, receiving campaign information online, age, and gender are taken into consideration.
Young people who watched The Daily Show scored 48% correct on the campaign knowledge test while young people who did not watch any late-night comedy scored 39% correct. Meanwhile, young people who watched four of more days of network news scored 40% correct, equally frequent cable news viewers 48% correct and newspaper readers 46% correct.
Of the 83 political jokes made by Stewart, only 9 specifically targeted Bush. That was 11% of his political jokes. The same number targeted Kerry.


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