Saturday, December 04, 2004

innovation diffusion

interesting article on innovation, via emergic. i thought that the following was great:

Simply put: innovation isn’t what innovators do; it’s what customers, clients, and people adopt. Innovation isn’t about crafting brilliant ideas that change minds; it’s about the distribution of usable artifacts that change behavior. Innovators—their optimistic arrogance notwithstanding—don’t change the world; the users of their innovations do. That’s not a subtle distinction.


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